The Write Way, 14 September 2007
"And why, oh why, do advertisers assume we all need Detailed Instructions and Consumer Support once we've made the momentous decision to swap some of our hard-earned money in exchange for tea bags, salt and toilet paper?"
Because they want to make us feel loved. That's the sole explanation for it. Business has become far too impersonalized, so they're trying to add a bunch of ungrammatical flavor, just like Mother used to make.
One teabag per person? What if you only have one person, who wants to make a pot of tea for themselves, tuck it into a tea cosy, and write (or otherwise work) all day with breaks here and there for a cup. One tea bag per pot, or per eight cups, would make for a pretty weak pot.
Because they want to make us feel loved. That's the sole explanation for it. Business has become far too impersonalized, so they're trying to add a bunch of ungrammatical flavor, just like Mother used to make.
One teabag per person? What if you only have one person, who wants to make a pot of tea for themselves, tuck it into a tea cosy, and write (or otherwise work) all day with breaks here and there for a cup. One tea bag per pot, or per eight cups, would make for a pretty weak pot.
Labels: writing tips
posted by Liz | 3:39 PM
|
0 comments
